BOSTON – April 19, 2010 – Mercury, a leading multi-channel, one-to-one marketing solutions provider, announced today its partnership with Conversen, Inc., the software-as-a-service marketing technology innovator. Mercury will add Conversen tools to its integrated marketing capabilities.
“As Mercury continues to offer innovative solutions by creating campaigns that offer customized, coordinated customer messages across channels, partnering with Conversen will add another layer of precision and reach to our efforts,” said Chris Nolan, president of Mercury.
Mercury will take advantage of Conversen's on-demand, multi-channel capabilities as a single source to execute targeted messaging that is cost-efficient and drives results across the most appropriate channels.
“Mercury recognizes that marketing programs must be relevant, high-velocity, coordinated across all channels, and integrated with strategy and analytics,” said Philip Chischportich, CEO of Conversen. “Mercury has extremely strong positioning with its legacy in data, strategy and analytics; adding the Conversen execution layer is a perfect complement.”
About Mercury
Mercury, headquartered in Boston, Massachusetts, is a next-generation, one-to-one marketing company with an expertise in Retail, CPG and Healthcare verticals. Their team consists of top talent from leading direct, loyalty and database marketing providers who have developed, led, launched and measured the most recognizable programs for the country's top brands. Mercury has turned the traditional agency and database marketing company model on its head by offering their clients direct access to high-value expert resources, best-of-breed solutions and technology products, a flexible and friendly engagement structure and performance-based compensation models. Learn more about Mercury at www.mercury121.com.
About Conversen
Bedford MA based Conversen, Inc. is a SaaS marketing technology company with a proprietary platform designed to help marketers plan, execute, optimize & manage multi-stage, cross-channel campaigns. Supporting output in all channels, (print, email, web, SMS, RSS and Social), Conversen's technology is changing the way marketing campaign production happens, cutting both time and expense from a set of processes that more traditionally involved multiple tools, multiple workflows, and no single process. Find out more about Conversen at www.conversen.com.
originally published on businesswire.com
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Contact: Jim McNulty | StandPoint Public Relations | 508-481-2024 | jmcnulty@standpoint-pr.com