Agreement further enhances Redi-Mail's comprehensive multi-channel marketing capabilities
FAIRFIELD, N.J. (February 6, 2008) – Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing Inc. announced an agreement to license and host Conversen's multi-channel marketing technology and email deployment tool from Burlington, Mass.-based Conversen, Inc. The company also announced the roll out of its new physician B2B eMail product which boasts over 750,000 strictly B2B eMails of physicians and medical professionals.
“The partnership with Conversen helps us further leverage our core competencies to address the growing variety of multi-channel marketing campaigns we are actively involved in, commented Thomas R. Buckley, CEO of Redi-Mail Direct Marketing. Conversen's innovative technology fits well with our demand driven sophisticated program offerings and allows our client base to quickly roll out and maximize the value of these programs. The tool also allows the seamless integration of a host of deployment options including email, dynamic web pages and text messaging.”
Executing a sophisticated marketing campaign across multiple media types has been a long-standing challenge for marketers. In the past, these types of programs required balancing multiple vendors, platforms, and a variety of data feeds. Redi-Mail Multi-Channelsm provides companies the ability to manage complicated program data and automate the execution of targeted cross-media triggered programs across multiple media types, including email, direct mail, personalized web pages, text messaging (SMS), call center routing and web feeds (RSS).
Philip Chischportich, Conversen's President, commented, “Our tools further enhance eMail, Redi-Mail's comprehensive turnkey multi-channel offerings- including list services, database management, web site creation and hosting, personalized direct mail and fulfillment. They truly offer a turnkey solution to support these types of marketing programs. The ability to quickly react to how you face your customer is critical to the successful execution of a multi-channel strategy. We are very much looking forward to this strategic partnership.”
About Redi-Mail Direct Marketing
Redi-Mail Direct Marketing is a results driven marketing support solutions company. The Company's extensive in-house capabilities and diverse industry experience provide clients with a wide range of direct marketing services including: consumer, business and professional lists, professional eMail deployment, multi-channel marketing campaign management, direct mail, web site development and hosting, database management, literature, premium and pharmaceutical sample fulfillment.
Redi-Mail can be accessed at www.redimail.com
About Conversen
Conversen has ignited the cross media marketing revolution with the launch of its integrated campaign execution platform. For the first time, companies have access to single, web based platform that provides the ability to plan execute and report on targeted email, print, RSS, SMS, Voice & Web marketing. Programs can be highly personalized, dynamic or time based utilizing profile data or recipient actions. All of this is complemented by Conversen's strategic partnerships and services – focusing on helping clients realize success in their marketing efforts. For more information about Conversen and its industry leading platform, please visit: www.conversen.com.
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Agency Contact: Jeanne Achille - The Devon Group | (732) 224-1000, ext. 11 | mhayden@redimail.com