The following are articles by Conversen's best and brightest. Strap on your thinking caps!
Print for marketing and communications is expensive, bad for the environment, not interactive, and 98.5% of it on average ends up in the circular file. Do we really need that kind of waste at this point, with the digital alternative staring us in the face…
The last three to four years have been a period of extreme contrast for any entrepreneur. On one hand, we suffered the worst recession since the 1920s; on the other hand, the complete transformation of how consumers engage with brands has created an unprecedented series of business opportunities…
The business reply cards that customers filled out by hand and marketers sent in to get processed and manually imported into the customer database are ancient history. Online registration forms have made the process easier for both the marketer and the customer. Everyone won. The next evolution in this process is the Facebook Login mechanism that can be added to sites…
Hermit crabs and sea anemone have a symbiotic relationship much like direct marketing and social media. Hermit crabs' soft underbelly is protected by the poisonous sea anemone, which hitches a ride on the hermit crab to increase its feeding area. Some traditional direct marketers treat social media as if it were poisonous and don't think about the potential ways they can complement each other…
Some direct marketers are still skeptical about the social Web phenomenon and its long-term impact on traditional marketing. Despite significant evidence showing positive ROI on a variety of social media programs, habitual direct marketers are reluctant to fully embrace social media, hedging their bets, investing tepidly and limiting their success. Consider these six points when weighing the value of social marketing…
Every marketer's goal is to send relevant and engaging content to customers. But consumer buying behavior over the past five years has fundamentally altered, and it is still evolving so quickly that the rules of consumer engagement are forever changed…
Trigger-based marketing is a well established and respected technique used by marketing practitioners to drive results. But many marketers only scratch the surface and execute simple triggers, leaving opportunities for improvement, and ROI, on the table…
Trigger-based marketing is a powerful technique designed to engage the customer at the precise moment when there is maximum opportunity to create or destroy value. This “Value in Play” as it is sometimes called presents an incredible opportunity for most organizations…
Every marketer's goal is to send relevant and engaging content to customers, but consumer buying behavior is evolving so quickly that the rules are forever changed. Reaching that goal now demands that marketers recognize the power has shifted to the consumer and adjust their old rules to respect that power…
We all know the importance of good timing. But for marketers, timing is also comprised of four dimensions, each of which is critical to the success of your programs. Smart marketers who understand, deploy, test and measure the four time dimensions of marketing can deliver breakthrough results without breaking their budgets…
Press releases from and about Conversen. They like us. They really like us!
BURLINGTON, MA – August 25, 2011 -– Conversen, Inc., the cross-channel interaction management innovator, has earned its place on the 2011 Inc. 5000 list of America's fastest growing companies. Conversen claimed the #733 spot overall with a stellar record that includes three year growth…
BOSTON, MA – April 19, 2010 -– Mercury, a leading multi-channel, one-to-one marketing solutions provider, announced today its partnership with Conversen, Inc., the software-as-a-service marketing technology innovator. Mercury will add Conversen tools to its integrated marketing capabilities…
BOSTON, MA - April 6, 2010 –- iReach Marketing today announced the introduction of the iReach multi-channel campaign management platform designed to help marketers lift their response and conversion rates by utilizing personalized, 1to1 communications to reach consumers via their preferred marketing channels. iReach is an independent subsidiary of Intellidyn Corporation, the nation's leading provider of complete direct response marketing and multi-channel database marketing services. iReach couples the nation's freshest and most comprehensive consumer data with sophisticated personalization and database management services, providing marketers with a user-friendly solution to execute direct multi-channel marketing campaigns across email, direct mail, personalized Web pages, text messaging (SMS), call center routing, social channels and Web feeds (RSS), and more. …
BEDFORD, MA and Marlborough, MA - March 25, 2010 -- Conversen, Inc., the software-as-a-service marketing technology innovator, and Bitstream Inc., a leading developer of enterprise variable data publishing and web-to-print solutions, today announced that they have brought Pageflex digital print capabilities into the Conversen platform to offer Conversen clients a powerful marketing advantage…
ROCHESTER, NY - May 6, 2009 –- SIGMA Marketing Group, LLC., an industry leader in knowledge-based marketing services, announced an agreement to license the web-based multi-channel marketing execution technology called Conversen 3.6, from Bedford MA based Conversen, Inc…
FAIRFIELD, NJ - February 6, 2008 –- Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing Inc. announced an agreement to license and host Conversen's multi-channel marketing technology and email deployment tool from Burlington, Mass.-based Conversen, Inc. The company also announced the roll out of its new physician B2B eMail product which boasts over 750,000 strictly B2B eMails of physicians and medical professionals…